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AMANDA DAVIDSON

DIGITAL RESUME

 

tech skills

MARKETING

Analytics
Brand Strategy
Copy Writing & Editing
Email Development
Email Marketing
HTML & CSS
Lead Generation
Marketing Automation
Marketing Operations
Project Management
Sales Support


Active Campaign
Eloqua
Listrak
Marketo
Optimizely
Return Path
Salesforce.com
Salesforce Marketing Cloud
Salesforce Pardot
Sitecore
SquareSpace
Startlogic
Tableau
WordPress

DESIGN

Calligraphy
Digital Sketch Illustrations
Logos, Branding & Identity
Vector Illustration

ADOBE CREATIVE SUITE

Dreamweaver
Flash
Illustrator
InDesign
Lightroom
Photoshop
Premiere Pro

GOOGLE CLOUD

Google Ads
Google Analytics

MICROSOFT OFFICE SUITE

Microsoft Excel
Microsoft PowerPoint
Microsoft Word


PROJECT MANAGEMENT

Clarizen
Atlassian JIRA
Newscred
Percolate
Smartsheets
Workfront
Wrike

work experience

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LAUREATE INTERNATIONAL UNIVERSITITES

SENIOR MARKETING SPECIALIST (AUG 2018 - PRESENT)

  • Develop prospect engagement strategies to support brand recognition, new offers, new user acquisition, engagement, and retention.

  • Execute and troubleshoot database marketing campaigns and automated user journeys based on behavior and preferences in Marketo.

  • Develop and optimize dynamic email and landing page templates in Marketo using HTML and CSS.

  • Performed A/B testing on email and landing pages to optimize lead engagement and campaign performance.

  • Implement and revitalize Google Analytics tracking parameters.

  • Collaborate with cross-functional teams to drive enhanced email strategies, ensure timely and efficient project completion, understand customer journey, and analyze touch points and performance.

 
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STANLEY BLACK & DECKER

EMAIL MARKETING STRATEGIST (JULY 2017 - JULY 2018)

  • Led and managed an average of 15 concurrent email projects while working closely with subject matter experts on overall content strategy and deployment schedules to optimize engagement

  • Develop B2B and B2C email strategies to support brand recognition, new product launches, new user acquisition, engagement, and retention.

  • Executed and supported email marketing campaigns for global Stanley Black & Decker brands in Pardot and Salesforce Marketing Cloud.

  • Analyzed and interpreted data to improve existing and new email campaigns. Delivered results and insights to key stakeholders.

  • Wrote promotional copy for marketing emails and landing pages.

  • Provided technical support for email deployments; including building, testing, and analytics tagging

  • Collaborated with cross-functional teams to ensure timely and efficient project completion, understand customer journey and analyze touch points.

 
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CISION (PREVIOUSLY VOCUS)

MARKETING AUTOMATION COORDINATOR & DESIGNER (OCT 2014 - JUNE 2017)

  • Developed and implemented email templates in Marketo using HTML and CSS.

  • Managed design and branding alignment of all global email templates using Dreamweaver.

  • Designed social media and print ads for multichannel marketing campaigns.

  • Created vector graphic sets for content, webinar and event campaigns using Adobe Creative Suite.

  • Performed A/B testing on email and landing pages to optimize lead engagement and campaign performance.

  • Executed marketing automation campaigns from concept development to client-facing in Marketo, WordPress, Eloqua and Salesforce.

  • Troubleshot and supported marketing and sales operations as a multi-brand Marketo power user for our global brands.

  • Generated multichannel tracking parameters across global brand and sub-brands in Google Analytics.

  • Improved our email engagement by 113% and opportunities by 200%, and decreased unsubscribe rates by 63% with new design and marketing strategies.

  • Initiated a strategy in January 2016 to re-engage leads gathered in 2015 that averaged a 72% open rate increase and a 174% click-to-open rate increase compared to general prospect lists

 

CONTENT MARKETING INTERN (FEB 2014 - OCT 2014)

  • Generated and edited email and landing pages templates in Eloqua and Dreamweaver.

  • Designed and modified static and flash banner ads for marketing campaigns.

  • Set up and revised sales representative profiles and signature rules in Eloqua and Salesforce.

  • Managed monthly promotions with third party vendors to increase exposure.

  • Contacted previous customers and fulfilled prospective customer reference requests.

 

MEDIA RESEARCHER (SEPT 2011 - FEB 2014)

  • Updated extensive database of media personnel, on average 10-15 every hour — totaling to about 100,000 verifications a year in a team of 15 researchers.

  • Researched and wrote detailed profiles for the contacts within the database.

  • Confirmed knowledge gathered online with personnel via telephone.

  • Trained coworkers to update records and adhere to strict inclusion criteria.

  • Compiled upcoming magazine editorial calendar data into Excel spreadsheets.

 
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BAR HARBOR AUTO BODY

WEB CONTENT MANAGER (JUNE 2010 - PRESENT)

  • Develop and manage company website and web content.

  • Refresh the look and design of company logo and branding.

  • Design company web and print materials using Adobe Creative Suite.

  • Implement online social media profiles to increase exposure.

  • Add live photo timelines of customer car repairs to website as needed.


 

education


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UNIVERSITY OF MARYLAND (COLLEGE PARK)

BACHELORS IN ART STUDIO

AIGA (The Professional Association for Design), 2013

Dean's List, 2013 - 2014


 

design experience


Banner Ads

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Banner Stands

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Branding Suites

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Calligraphy

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Digital Graphics

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Digital Illustrations

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Flyer Prints

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HTML Email Templates

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Invite Prints

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Web Designs

Logo Designs

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PowerPoint Templates

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BRANDS THAT I'VE DONE WORK FOR: